Perhaps one of the most recognizable labels of modern
times is Nike's swoosh (yes even in France). Curiously
enough it cost the company only about $35 for the wholeproject. For comparison here's the new symbol of Ontario:
which is a redesign of the old one:
The upgrade took place in 2006 and cost the tax payers $219,000. This monumental graphics project was carried out by Bensimon Byrne, which
proudly calls itself "the most efficient agency in Canada".
